Video & Connected TV

A clear brief. A considered execution.

We plan programmatic buying around the audience and the outcome, not just the inventory. Display, video, Connected TV, streaming audio and native formats each play a role, with brand-safety controls, frequency management and transparent reporting built in from the start.

What this means for video & connected tv.

Bring video campaigns to streaming environments and connected screens. We support audience and inventory planning, creative specifications, frequency management and completion and reach reporting. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.

Start with the business question.

Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.

Agree on the work.

Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.

Review, then refine.

Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.