Define the audience
Agree who you need to reach, the role of each format and the privacy-aware data approach behind the plan.
Programmatic Marketing / Retargeting
Retargeting
Re-engage people who have already interacted with your brand, within consent and platform rules. We support audience setup, frequency caps, creative sequencing and measurement review.
Let’s discuss your brief
01 / THE OPPORTUNITY
Retargeting has a role in the bigger picture.
Re-engage people who have already interacted with your brand, within consent and platform rules. We support audience setup, frequency caps, creative sequencing and measurement review.
The goal is not to run retargeting in isolation. It is to give this service a clear job within your programmatic marketing strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
We plan programmatic buying around the audience and the outcome, not just the inventory. Display, video, Connected TV, streaming audio and native formats each play a role, with brand-safety controls, frequency management and transparent reporting built in from the start.
What this means for retargeting.
Re-engage people who have already interacted with your brand, within consent and platform rules. We support audience setup, frequency caps, creative sequencing and measurement review. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Buy with controls
Set up campaigns with brand-safety settings, frequency caps and creative shaped for each environment.
Report honestly
Review reach, viewability, placement quality and outcomes—distinguishing delivery metrics from business results.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
Programmatic extends the reach of your search and social campaigns across the wider web. Marketing Technology connects the responses those campaigns create, and MIP helps interpret the agreed campaign data across channels.
Connect with Marketing TechnologyWhat we look at together
Reach and frequency against planViewability and placement qualityAgreed conversion and outcome measuresMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Retargeting: your questions, answered.
Who can be included in a retargeting audience?
People who have interacted with the brand can be considered within consent requirements and supported platform rules. Audience collection, eligibility and retention must be checked before activation.
How do you avoid repeatedly showing the same retargeting ad?
Use supported frequency caps, audience exclusions and creative sequencing appropriate to the journey. Controls vary by platform and cannot guarantee that all exposures across separate systems are deduplicated.
Does a retargeting conversion prove an incremental sale?
No. Someone who previously visited may have converted without another ad. Platform-attributed results should be interpreted carefully, with a separate measurement design if incrementality is a key question.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.