Choose the audience
Start with interests, life stages, location or professional roles that fit the brief.
CONNECTED MARKETING SERVICES
Social Media
We plan and run social campaigns around the people most likely to buy. From consumer discovery to reaching business decision makers, each platform has a clear role in your wider marketing plan.
Let’s discuss your brief
01 / THE OPPORTUNITY
Before they look for your brand, give them a reason to care.
A feed is full of competing messages. Reaching someone is only the first step; the creative, audience and offer need to make sense together if that person is going to pause and engage.
Attention, trust and intent build across different moments. A connected plan makes it easier for a customer to recognise your brand and continue the conversation.
02 / OUR APPROACH
Give every encounter a purpose.
We give each platform a role. Facebook and Instagram support consumer discovery, TikTok and YouTube bring video into the mix, and LinkedIn connects B2B stories to decision makers. Audience planning and creative testing help refine the approach.
Match the moment
Shape creative and campaign objectives around how people use each platform.
Keep learning
Review audience response and creative performance, then refine what runs next.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
A social encounter can create the familiarity that makes an outdoor message recognisable—and the curiosity that leads someone to search for your brand later.
Connect with Search & AIWhat we look at together
Audience reach and frequencyCreative engagementCampaign-driven enquiriesMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
Specialist expertise. One connected plan.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Facebook & Instagram
Reach consumer audiences with creative testing, relevant targeting and campaigns aligned to business goals.
Explore Facebook & InstagramTikTok & YouTube
Build attention through video campaigns shaped for how people discover, watch and engage.
Explore TikTok & YouTubeReach business decision makers by job title, company and industry with a clear B2B campaign strategy.
Explore LinkedInAudience targeting
Bring interests, location, job roles and life stages into a coherent audience plan.
Explore Audience targetingSocial Media: your questions, answered.
How do you choose social platforms for a brand?
Choose platforms around the audience, buying context and available creative. Facebook and Instagram, TikTok and YouTube, and LinkedIn serve different discovery and decision-making moments; a brand does not need to advertise on every platform.
How does B2B social advertising differ from consumer campaigns?
B2B campaigns often need role- or company-based audiences, a clear business proposition and a lead follow-up process. Consumer campaigns may focus more on product discovery and purchase journeys. The creative and useful response should match the buying context.
What should a social creative-testing plan include?
Start with a specific question about the message, format or audience. Compare variations against an agreed objective and avoid changing every variable at once. Click-through rates alone cannot establish whether a campaign attracts qualified customers.
How do you assess social campaign results beyond likes?
Agree useful actions such as qualified enquiries, purchases or relevant website visits. Review those alongside delivery, reach, frequency and creative engagement. Attribution depends on platform reporting, consent and the measurement setup.
Can social campaigns support an existing creative agency?
Yes. Media360 can contribute audience planning, campaign execution and reporting around an agency’s creative work. We agree asset specifications, approval responsibilities and how campaign learning returns to the creative team.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.