Define the audience
Agree who you need to reach, the role of each format and the privacy-aware data approach behind the plan.
Programmatic Marketing / Native advertising
Native advertising
Place sponsored content in formats that match the surrounding editorial environment, clearly identified as advertising. We support placement planning, content formats and engagement reporting.
Let’s discuss your brief
01 / THE OPPORTUNITY
Native advertising has a role in the bigger picture.
Place sponsored content in formats that match the surrounding editorial environment, clearly identified as advertising. We support placement planning, content formats and engagement reporting.
The goal is not to run native advertising in isolation. It is to give this service a clear job within your programmatic marketing strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
We plan programmatic buying around the audience and the outcome, not just the inventory. Display, video, Connected TV, streaming audio and native formats each play a role, with brand-safety controls, frequency management and transparent reporting built in from the start.
What this means for native advertising.
Place sponsored content in formats that match the surrounding editorial environment, clearly identified as advertising. We support placement planning, content formats and engagement reporting. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Buy with controls
Set up campaigns with brand-safety settings, frequency caps and creative shaped for each environment.
Report honestly
Review reach, viewability, placement quality and outcomes—distinguishing delivery metrics from business results.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
Programmatic extends the reach of your search and social campaigns across the wider web. Marketing Technology connects the responses those campaigns create, and MIP helps interpret the agreed campaign data across channels.
Connect with Marketing TechnologyWhat we look at together
Reach and frequency against planViewability and placement qualityAgreed conversion and outcome measuresMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Native advertising: your questions, answered.
What is native advertising?
Native advertising uses sponsored formats designed to fit the surrounding content environment. The placement should still be clearly identified as advertising rather than presented as independent editorial coverage.
What should a native-ad landing page provide?
It should deliver the information promised by the headline and creative. A misleading teaser or unrelated destination can attract clicks without providing a useful experience or relevant response.
How is native-ad traffic quality reviewed?
Review available engagement, relevant visitor actions and destination performance alongside clicks. High click volume alone does not show that the audience found the content useful or intended to buy.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.