Map the handoffs
Audit existing platforms, account ownership, customer touchpoints and the gaps between campaign activity and follow-up.
CONNECTED MARKETING SERVICES
Marketing Technology
Your campaigns create interest. Your technology needs to carry it forward. We help brands and agency partners set up, connect and manage marketing platforms—bringing advertising, CRM, conversations and measurement into one working journey.
Let’s discuss your brief
01 / THE OPPORTUNITY
The click is only the beginning. Make the next step work.
An interested customer fills in a form, starts a chat or follows a campaign link. But disconnected tools, inconsistent tracking and unclear handoffs can leave your team without the context to respond. More platforms are not the answer; a better-connected journey is.
Account ownership, consent, reliable measurement and a clear follow-up process matter as much as the tools themselves. We work with your existing stack rather than assuming everything needs to be replaced.
02 / OUR APPROACH
Useful technology. Clear responsibilities.
We start with the journey, then configure the tools around it. HubSpot supports customer relationships; Google, Meta, LinkedIn and TikTok support campaign activation and measurement; SharePoint supports team collaboration. Conversational chat carries enquiries forward, while UTM governance keeps campaign links consistent.
Set up and connect
Agree the scope, configure access and workflows, connect supported integrations and test events and lead handoffs before launch.
Manage and improve
Run agreed campaigns, review data quality and lead journeys, and refine workflows with documentation and team handover.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
Search and social create demand. Marketing Technology connects that attention to forms, conversations, CRM workflows and usable reporting. MIP is the separate intelligence layer that helps interpret agreed campaign data—not a replacement for your CRM or advertising platforms.
Connect with Search & AIWhat we look at together
Validated conversion eventsLead routing and response qualityCampaign-link and reporting consistencyMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
Specialist expertise. One connected plan.
One service, a focused campaign, or ongoing support for your brand or creative agency.
HubSpot
Connect marketing activity to customer relationships. We support HubSpot setup, CRM structure, forms, lead routing, automation and ongoing campaign operations within your agreed scope.
Explore HubSpotGoogle marketing platforms
Connect Google Ads campaigns with GA4 and Google Tag Manager. We support account setup, conversion measurement, tracking checks and ongoing campaign optimisation.
Explore Google marketing platformsMeta marketing platforms
Bring Facebook and Instagram campaigns, business assets and conversion measurement together. We support setup, supported tracking integrations and ongoing audience and creative optimisation.
Explore Meta marketing platformsLinkedIn marketing platforms
Connect B2B campaigns to a clear lead journey. We support Campaign Manager setup, Lead Gen Forms, Insight Tag measurement and ongoing campaign management.
Explore LinkedIn marketing platformsTikTok marketing platforms
Turn video attention into a measurable next step. We support TikTok Ads Manager setup, supported event measurement and ongoing audience and creative testing.
Explore TikTok marketing platformsSharePoint
Keep marketing teams working from the same approved materials. We support SharePoint content libraries, permissions and campaign collaboration workflows; SharePoint is a collaboration platform, not an advertising channel.
Explore SharePointConversational chat
Give website visitors a useful conversation and a clear handoff. We help plan and set up chat flows, lead capture, CRM connections and human escalation, then review conversation quality.
Explore Conversational chatUTM management
Make campaign links consistent across teams and channels. We establish UTM naming rules, maintain a shared link register, check tagged destinations and review campaign reporting. UTM tags do not identify an individual or establish causation.
Explore UTM managementMarketing Technology: your questions, answered.
Does Marketing Technology cover setup as well as campaign management?
Yes. Media360 supports platform setup, agreed integrations and ongoing campaign management. The scope can include advertising tools, CRM, conversation flows and measurement, with access, responsibilities and reporting agreed before implementation.
Which marketing platforms can Media360 support?
We support HubSpot, Google, Meta, LinkedIn, TikTok, SharePoint, conversational chat and UTM management. We assess your account features and access, then agree the setup, integration or campaign-management work you need. Service support is separate from platform certification or partner status.
Do we need to replace our existing marketing stack?
Not necessarily. We review the current tools, handoffs and reporting first. Existing platforms may be configured or connected rather than replaced. Licensing, supported connectors and any migration work are assessed separately.
How do you handle customer data and account access?
Agree account ownership, least-privilege permissions, consent requirements and data responsibilities before connecting systems. Lead routing and chat escalation should be tested within the agreed scope. Platform access is not a substitute for permission to use customer data.
How is Marketing Technology different from MIP?
Marketing Technology covers platform configuration, integrations and ongoing campaign operations. MIP is Media360’s own marketing intelligence platform for interpreting agreed campaign data. The operational tools and intelligence layer serve different roles.
Are software licences included in the service?
Platform subscriptions, media spend and paid third-party connectors are scoped separately from Media360’s service work. Requirements and costs need to be confirmed before implementation, rather than assumed to be included.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.