CONNECTED MARKETING SERVICES

Programmatic DOOH

Book digital outdoor screens by place, time and audience. Media360 connects screen buying to your digital strategy, with messages that can change and proof of what actually played.

Let’s discuss your brief
SINGAPORE / THE NETWORK

Screens across
all of Singapore.

One plan. Many screen owners. Choose the environments that belong in your customer’s day.

Singapore PDOOH inventory map from the Media360 2026 presentation, showing 4,698 available screens and 15 venue types
Original inventory map · Company Profile 2026
4,698Available screens shown
15Venue types shown

Where your ad can appear

MRT stations
Shopping malls
HDB lift lobbies
Bus shelters
Offices and the CBD
Changi Airport

One booking, many networks. We buy across Singapore’s major screen owners, bringing the shortlist, creative requirements and delivery reporting into one coordinated campaign.

2026 inventory snapshot, not live availability. We confirm screen access, audience estimates, rates and supported triggers for your campaign dates.

Plan your Singapore screen shortlist
01 / THE OPPORTUNITY

Digital billboards you can switch on, off and target.

A commuter heads to work. Rain begins. A nearby screen carries a rainy-day offer instead of an unrelated message. That is the opportunity with programmatic digital out-of-home: book outdoor screens by place, time and audience, then make the message relevant to the moment.

Attention, trust and intent build across different moments. A connected plan makes it easier for a customer to recognise your brand and continue the conversation.

02 / OUR APPROACH

One booking. Many networks.

One booking, many networks. We plan across Singapore’s major screen owners so your team does not have to coordinate each one separately. Choose screens near your stores, lunchtime environments or the CBD on weekdays; agree the dayparts and supported contextual signals; then verify what actually played.

01

Choose where and when

Shortlist screens and venue types around your audience, store locations and campaign dates. Confirm inventory and dayparts before booking.

02

Change the message with the moment

A rainy-day offer when it rains; a breakfast ad in the morning. Agree the creative variants, signal source and supported activation rules before launch.

03

Pay for what plays

Agree the buying basis and reporting requirements up front. Proof-of-play records establish which ads ran; audience estimates and business outcomes are reviewed separately.

THE MOMENT / NOT JUST THE PLACEMENT

The right message.
When it matters.

Place, time and context turn outdoor inventory into a more considered campaign.

Original presentation illustration: a digital billboard reading Rainy day? 20% off today, with a rain cloud and an 8:00 AM clock
Rainy-day creative example from the presentation. The offer is illustrative, not a client campaign result.

Advertise only when it’s raining.

A rainy-day offer has a reason to appear when the weather changes. Agree the weather signal and activation rule, then serve the relevant creative on screens that support it.

ACTIVATION RULE / EXAMPLE

Rain detected in the agreed location → rainy-day creative becomes eligible.

Examples describe campaign planning, not a live screen control. Weather triggers depend on the selected network, data feed and agreed setup; we confirm support before booking.

Explore dynamic creative
03 / CONNECT THE JOURNEY

The next touchpoint
should feel familiar.

Outdoor builds physical presence. Coordinated social and search activity gives interested customers a way to recognise the brand and continue the journey on their phones.

Connect with Search & AI

What we look at together

Proof of playPlacement and daypart deliveryNetwork-reported audience estimates

Measures are agreed for your scope. Delivery and engagement are not the same as a business outcome.

Bring the learning together with MIP
04 / THE CAPABILITIES

Specialist expertise. One connected plan.

One service, a focused campaign, or ongoing support for your brand or creative agency.

Dynamic creative

Change outdoor messages to match time, context or campaign needs, subject to screen-network capabilities.

Explore Dynamic creative

Proof of play

Understand which digital outdoor ads were shown, supported by network reporting.

Explore Proof of play

Cross-network planning

Coordinate outdoor buying across networks with one campaign plan rather than separate supplier conversations.

Explore Cross-network planning

Programmatic DOOH: your questions, answered.

How is programmatic DOOH different from traditional outdoor advertising?

Programmatic DOOH uses supported buying systems to plan digital outdoor delivery by criteria such as location and time. Traditional outdoor planning can include fixed physical placements. The available buying rules and creative options depend on each screen network.

Are all 4,698 Singapore screens currently available?

The 4,698-screen figure is a 2026 inventory snapshot, not a live availability count. We confirm screens, venue types, formats, rates and campaign dates with the relevant networks when preparing your shortlist.

Can outdoor ads run only when it rains?

Weather-based activation can be planned where a network supports the required data signal and buying rules. The location, weather source, trigger conditions and creative variants need to be confirmed before launch. Not every screen supports weather triggers.

Does proof of play show that someone saw or bought from an ad?

No. Proof of play records that an ad played according to the network’s reporting format. It does not establish that a particular person noticed it or made a purchase. Audience estimates and business-outcome measurement are assessed separately.

What should a Singapore PDOOH brief include?

Specify the audience, priority locations, dates, time windows and available creative. Add any contextual rules and reporting requirements. We use those details to check suitable inventory and network capabilities before recommending the plan.

LET’S MAKE EVERY SCREEN COUNT

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Our next conversation.

For ambitious brands and the agencies behind them.

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