Define the audience
Agree who you need to reach, the role of each format and the privacy-aware data approach behind the plan.
Programmatic Marketing / Streaming audio
Streaming audio
Reach listeners across supported music and podcast platforms. We support audience and daypart planning, audio creative requirements and reach and frequency reporting.
Let’s discuss your brief
01 / THE OPPORTUNITY
Streaming audio has a role in the bigger picture.
Reach listeners across supported music and podcast platforms. We support audience and daypart planning, audio creative requirements and reach and frequency reporting.
The goal is not to run streaming audio in isolation. It is to give this service a clear job within your programmatic marketing strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
We plan programmatic buying around the audience and the outcome, not just the inventory. Display, video, Connected TV, streaming audio and native formats each play a role, with brand-safety controls, frequency management and transparent reporting built in from the start.
What this means for streaming audio.
Reach listeners across supported music and podcast platforms. We support audience and daypart planning, audio creative requirements and reach and frequency reporting. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Buy with controls
Set up campaigns with brand-safety settings, frequency caps and creative shaped for each environment.
Report honestly
Review reach, viewability, placement quality and outcomes—distinguishing delivery metrics from business results.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
Programmatic extends the reach of your search and social campaigns across the wider web. Marketing Technology connects the responses those campaigns create, and MIP helps interpret the agreed campaign data across channels.
Connect with Marketing TechnologyWhat we look at together
Reach and frequency against planViewability and placement qualityAgreed conversion and outcome measuresMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Streaming audio: your questions, answered.
What makes creative suitable for streaming audio?
The message needs to work without relying on a visual. A clear brand name, concise proposition and understandable next step should fit the selected platform’s audio specifications.
Can audio advertising be planned by audience and time?
Audience and daypart options can be considered where the selected inventory supports them. Confirm available targeting, formats and market access before recommending a schedule.
How should streaming-audio delivery be assessed?
Review supported reach, frequency and delivery reports. Listening or completion measures are not proof of a business outcome; any response measurement needs a separate agreed setup.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.