Find the story
Identify the news, audience relevance and supporting information behind your announcement.
CONNECTED MARKETING SERVICES
PR & Media
A strong story deserves the right audience. We connect press releases, media relations and paid amplification, bringing brand visibility and credibility into one coordinated plan.
Let’s discuss your brief
01 / THE OPPORTUNITY
An ad gets you seen. A story gives people a reason to believe.
An announcement is not automatically a story people want to read. Your news needs a clear angle, the right media audience and a plan for what happens after coverage appears.
Attention, trust and intent build across different moments. A connected plan makes it easier for a customer to recognise your brand and continue the conversation.
02 / OUR APPROACH
Give every encounter a purpose.
We shape press releases, media outreach, advertorials and launch publicity around the story. Earned coverage and paid placements have different roles, and paid amplification can extend the reach of relevant coverage.
Reach the right media
Develop materials and outreach for the journalists and publications relevant to the brief.
Carry the story further
Coordinate launch activity and amplify suitable coverage through digital channels.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
PR adds an editorial context to your brand story. Digital campaigns can then help more of the right people find it, while your website gives them the deeper information they need.
Connect with Social MediaWhat we look at together
Relevant published coverageQuality and accuracy of mentionsCoverage referral trafficMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
Specialist expertise. One connected plan.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Press releases
Turn your announcement into a clear press story and distribute it to relevant journalists.
Explore Press releasesMedia relations
Build the right connections between your brand story and the media covering your audience.
Explore Media relationsAdvertorials
Explain your story in greater depth through clearly identified paid editorial placements.
Explore AdvertorialsLaunch publicity
Coordinate announcements, media outreach and amplification around a launch or event.
Explore Launch publicityPR & Media: your questions, answered.
What makes a brand announcement newsworthy?
A relevant development, a clear audience impact and facts that can be checked help create a credible story. An internal milestone alone may not interest a publication. We assess the angle and supporting material before shaping outreach.
What is the difference between earned coverage and an advertorial?
Earned coverage is decided by an editorial team and cannot be guaranteed. An advertorial is a paid editorial-style placement that should be clearly identified as sponsored. Costs, approval rights and expectations are different for the two approaches.
Does sending a press release guarantee media coverage?
No. Journalists and editors decide whether and how to cover an announcement. A release provides factual source material; relevance, timing, competing news and editorial judgement influence coverage.
What information is needed for a launch publicity brief?
Provide the announcement, launch date, target audience, verified facts, approved images and available spokespersons. Include embargo or approval requirements and any paid-amplification scope so outreach can be coordinated responsibly.
How should PR success be evaluated?
Review the relevance of coverage, message accuracy and whether priority audiences were reached. Referral traffic or enquiries can add context where measurable. Coverage volume alone does not establish brand trust or a commercial outcome.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.