Define the audience
Agree who you need to reach, the role of each format and the privacy-aware data approach behind the plan.
CONNECTED MARKETING SERVICES
Programmatic Marketing
Programmatic buying lets your message follow the right audience across the sites, apps, screens and streams they actually use. We plan, buy and optimise programmatic campaigns as part of your connected strategy, with clear controls on where ads appear and honest reporting on what they delivered.
Let’s discuss your brief
01 / THE OPPORTUNITY
Your audience does not stay in one place. Neither should your message.
People move between news sites, apps, streaming video and audio all day. Buying each placement separately is slow and disconnected, and without clear controls your ads can appear in the wrong places or reach the same person too often.
Attention, trust and intent build across different moments. A connected plan makes it easier for a customer to recognise your brand and continue the conversation.
02 / OUR APPROACH
Give every encounter a purpose.
We plan programmatic buying around the audience and the outcome, not just the inventory. Display, video, Connected TV, streaming audio and native formats each play a role, with brand-safety controls, frequency management and transparent reporting built in from the start.
Buy with controls
Set up campaigns with brand-safety settings, frequency caps and creative shaped for each environment.
Report honestly
Review reach, viewability, placement quality and outcomes—distinguishing delivery metrics from business results.
THE FRAMEWORK
The REACH framework
Every programmatic engagement follows the same five-stage discipline, so buying decisions stay connected to the business question—not just the available inventory.
Realise the audience
Define who you need to reach, the role of each format and the privacy-aware data approach before any budget moves.
Establish the controls
Set brand-safety settings, frequency caps, placement standards and measurement expectations up front.
Activate across formats
Launch display, video, Connected TV, streaming audio and native with creative shaped for each environment.
Calibrate in flight
Review delivery, viewability and placement quality regularly, and adjust audiences, creative and allocations.
Harvest the learning
Bring the results into the wider plan—distinguishing delivery metrics from business outcomes, and feeding insight into the next brief.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
Programmatic extends the reach of your search and social campaigns across the wider web. Marketing Technology connects the responses those campaigns create, and MIP helps interpret the agreed campaign data across channels.
Connect with Marketing TechnologyWhat we look at together
Reach and frequency against planViewability and placement qualityAgreed conversion and outcome measuresMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
Specialist expertise. One connected plan.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Programmatic display
Reach your audience across relevant websites and apps with automated display buying. We support audience planning, brand-safety controls, creative formats and ongoing placement and performance review.
Explore Programmatic displayVideo & Connected TV
Bring video campaigns to streaming environments and connected screens. We support audience and inventory planning, creative specifications, frequency management and completion and reach reporting.
Explore Video & Connected TVStreaming audio
Reach listeners across supported music and podcast platforms. We support audience and daypart planning, audio creative requirements and reach and frequency reporting.
Explore Streaming audioNative advertising
Place sponsored content in formats that match the surrounding editorial environment, clearly identified as advertising. We support placement planning, content formats and engagement reporting.
Explore Native advertisingRetargeting
Re-engage people who have already interacted with your brand, within consent and platform rules. We support audience setup, frequency caps, creative sequencing and measurement review.
Explore RetargetingDSP & data strategy
Choose the right buying platforms and data approach for your goals. We support DSP selection, audience data planning within privacy requirements, and transparent reporting on cost, reach and outcomes.
Explore DSP & data strategyProgrammatic Marketing: your questions, answered.
What is programmatic marketing?
Programmatic marketing uses buying platforms to purchase digital advertising across supported websites, apps and streaming inventory. Audience choices, placement controls, creative and measurement still require a considered plan; automation does not replace strategy.
How does Media360’s REACH framework guide a campaign?
REACH means Realise the audience, Establish the controls, Activate across formats, Calibrate in flight and Harvest the learning. It connects audience planning and buying safeguards to creative delivery, ongoing review and decisions for the next campaign.
Which programmatic formats can be considered?
Media360’s offering covers display, video and Connected TV, streaming audio, native advertising and retargeting, with DSP and data strategy. Suitable inventory depends on the audience, market, platform access, budget and creative specifications.
How are brand safety and excessive ad frequency handled?
Define placement controls, exclusions, audience rules and supported frequency caps before launch. Review delivery and placements during the campaign. Controls reduce risk but do not guarantee that every impression or cross-platform exposure can be controlled.
How do you separate programmatic delivery from business outcomes?
Delivery reporting can include impressions, reach, frequency, viewability or completions, depending on format. Enquiries and purchases need agreed conversion measurement. An impression or video completion alone does not demonstrate incremental sales.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.