Find the setting
Match commuter, retail and street environments to your audience and campaign.
Out-of-Home / Murals & station walls
Murals & station walls
Give your brand a distinctive physical presence through large-format outdoor placements.
Let’s discuss your brief
01 / THE OPPORTUNITY
Murals & station walls has a role in the bigger picture.
Give your brand a distinctive physical presence through large-format outdoor placements.
The goal is not to run murals & station walls in isolation. It is to give this service a clear job within your out-of-home strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
We plan across MRT environments, buses, malls and large-format walls. Each has a different viewing distance, dwell time and audience context. Creative and placement work together to make the message clear in the real world.
What this means for murals & station walls.
Give your brand a distinctive physical presence through large-format outdoor placements. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Design for the real world
Consider sightlines, viewing time, format specifications and production needs.
Coordinate the launch
Bring placement schedules and digital activity into one campaign calendar.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
A consistent outdoor identity reinforces what people have seen in a feed or read in the news. Search and digital destinations make it easier to take the next step.
Connect with Programmatic DOOHWhat we look at together
Placement deliveryCampaign dates and coverageAgreed network audience measuresMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Murals & station walls: your questions, answered.
What makes a mural or station-wall placement suitable?
The location, viewing distance, brand message and available surface determine suitability. A large format is useful only if the design can communicate clearly in that environment.
What approvals are needed for large-format outdoor artwork?
Requirements depend on the site and inventory owner. Confirm artwork specifications, permissions and production responsibilities before fabrication or installation; not every surface is available for advertising.
What affects the schedule for a wall-based campaign?
Site availability, artwork approval, production and installation dependencies affect timing. These are confirmed for the chosen format rather than covered by a universal turnaround promise.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.