MEDIA360 PERSPECTIVES
What should a passer-by remember?
Choose one central message and one strong brand cue. People encounter outdoor media while moving or doing something else. A screen is not a brochure: competing claims, tiny terms and multiple calls to action make the message harder to absorb.
How does the environment change the design?
Consider viewing distance, sightlines, daylight and the time available to read. A station wall, bus wrap and mall screen need different treatments. Review artwork at a realistic scale instead of approving it only on a laptop.
When is a QR code useful?
Use a QR code where dwell time and safe access make scanning reasonable. Give the visitor a relevant destination that loads quickly and continues the offer. Do not treat scans as a complete count of everyone influenced by the placement.
What needs checking before production?
Confirm dimensions, safe areas, material or screen specifications, installation requirements and approval deadlines with the relevant owner. Coordinate digital creative and launch timing so interested people recognise the campaign when they search later.