Find the setting
Match commuter, retail and street environments to your audience and campaign.
Out-of-Home / Bus wraps
Bus wraps
Take your message across the city with high-impact mobile outdoor advertising.
Let’s discuss your brief
01 / THE OPPORTUNITY
Bus wraps has a role in the bigger picture.
Take your message across the city with high-impact mobile outdoor advertising.
The goal is not to run bus wraps in isolation. It is to give this service a clear job within your out-of-home strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
We plan across MRT environments, buses, malls and large-format walls. Each has a different viewing distance, dwell time and audience context. Creative and placement work together to make the message clear in the real world.
What this means for bus wraps.
Take your message across the city with high-impact mobile outdoor advertising. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Design for the real world
Consider sightlines, viewing time, format specifications and production needs.
Coordinate the launch
Bring placement schedules and digital activity into one campaign calendar.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
A consistent outdoor identity reinforces what people have seen in a feed or read in the news. Search and digital destinations make it easier to take the next step.
Connect with Programmatic DOOHWhat we look at together
Placement deliveryCampaign dates and coverageAgreed network audience measuresMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Bus wraps: your questions, answered.
What should a bus-wrap campaign consider?
The audience’s travel environment, campaign period, available vehicles and production requirements. Route or vehicle availability must be confirmed rather than assumed from a creative concept.
How should artwork be designed for a moving bus?
Use a recognisable brand and a short, readable message. Vehicle templates, panel breaks and production specifications affect how the artwork appears and should be checked before print approval.
What costs need to be scoped beyond bus media placement?
Artwork adaptation, printing, installation and removal may affect the scope. Confirm the supplier requirements and responsibilities before approving the booking and production schedule.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.