Find the story
Identify the news, audience relevance and supporting information behind your announcement.
PR & Media / Advertorials
Advertorials
Explain your story in greater depth through clearly identified paid editorial placements.
Let’s discuss your brief
01 / THE OPPORTUNITY
Advertorials has a role in the bigger picture.
Explain your story in greater depth through clearly identified paid editorial placements.
The goal is not to run advertorials in isolation. It is to give this service a clear job within your pr & media strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
We shape press releases, media outreach, advertorials and launch publicity around the story. Earned coverage and paid placements have different roles, and paid amplification can extend the reach of relevant coverage.
What this means for advertorials.
Explain your story in greater depth through clearly identified paid editorial placements. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Reach the right media
Develop materials and outreach for the journalists and publications relevant to the brief.
Carry the story further
Coordinate launch activity and amplify suitable coverage through digital channels.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
PR adds an editorial context to your brand story. Digital campaigns can then help more of the right people find it, while your website gives them the deeper information they need.
Connect with Social MediaWhat we look at together
Relevant published coverageQuality and accuracy of mentionsCoverage referral trafficMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Advertorials: your questions, answered.
How is an advertorial different from an earned-media article?
An advertorial is a paid editorial-style placement, while earned coverage is independently selected by editors. Sponsored material should be clearly identified, and publisher terms determine format and approval rights.
What belongs in an advertorial brief?
The audience, verified story, intended next step and preferred publication context. Include approved assets and any required disclosures, then confirm the publisher’s specifications and commercial terms.
How should an advertorial be evaluated?
Review agreed delivery and available engagement or referral reporting. A paid placement does not carry the same editorial independence as earned coverage and should not be described as such.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.