MEDIA360 PERSPECTIVES
What makes a launch worth covering?
A launch needs a clear change, a relevant audience and verifiable supporting information. Separate factual claims from promotional language. Prepare source material and an available spokesperson so journalists can assess the story rather than repeat an advertisement.
What should be ready before outreach?
Prepare the release, approved imagery, spokesperson details and a useful website destination. Align factual copy across all materials. Agree who can answer questions and how approvals will work without making promises about editorial decisions.
How do earned and paid media differ?
Earned coverage is an independent editorial decision and cannot be guaranteed. Paid placements provide agreed presence, subject to publisher terms, and must be clearly identified as advertising. Use each for its own role instead of presenting paid visibility as earned endorsement.
How does the story continue?
Make approved coverage easy to find, amplify it through suitable channels and provide a relevant next step. Review referral quality, enquiries and message accuracy as well as mentions. A launch is an opening for ongoing communication, not a guaranteed result.