Choose the audience
Start with interests, life stages, location or professional roles that fit the brief.
Social Media / Facebook & Instagram
Facebook & Instagram
Reach consumer audiences with creative testing, relevant targeting and campaigns aligned to business goals.
Let’s discuss your brief
01 / THE OPPORTUNITY
Facebook & Instagram has a role in the bigger picture.
Reach consumer audiences with creative testing, relevant targeting and campaigns aligned to business goals.
The goal is not to run facebook & instagram in isolation. It is to give this service a clear job within your social media strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
We give each platform a role. Facebook and Instagram support consumer discovery, TikTok and YouTube bring video into the mix, and LinkedIn connects B2B stories to decision makers. Audience planning and creative testing help refine the approach.
What this means for facebook & instagram.
Reach consumer audiences with creative testing, relevant targeting and campaigns aligned to business goals. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Match the moment
Shape creative and campaign objectives around how people use each platform.
Keep learning
Review audience response and creative performance, then refine what runs next.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
A social encounter can create the familiarity that makes an outdoor message recognisable—and the curiosity that leads someone to search for your brand later.
Connect with Search & AIWhat we look at together
Audience reach and frequencyCreative engagementCampaign-driven enquiriesMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Facebook & Instagram: your questions, answered.
Should Facebook and Instagram use identical creative?
The brand message can remain consistent, but artwork and video should fit the selected placements. Feed, story and other supported formats have different viewing contexts and specifications.
How do you judge Meta campaign performance?
Review the agreed objective, creative response, frequency and tracked useful actions. Platform-reported conversions depend on attribution settings and consent and should be interpreted alongside available website or lead-quality reporting.
What access is needed for Facebook and Instagram campaigns?
Agree the business assets, advertising account, approval roles and relevant measurement access. Ownership and permissions should be clarified before campaign setup or tracking changes.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.