Choose the audience
Start with interests, life stages, location or professional roles that fit the brief.
Social Media / Audience targeting
Audience targeting
Bring interests, location, job roles and life stages into a coherent audience plan.
Let’s discuss your brief
01 / THE OPPORTUNITY
Audience targeting has a role in the bigger picture.
Bring interests, location, job roles and life stages into a coherent audience plan.
The goal is not to run audience targeting in isolation. It is to give this service a clear job within your social media strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
We give each platform a role. Facebook and Instagram support consumer discovery, TikTok and YouTube bring video into the mix, and LinkedIn connects B2B stories to decision makers. Audience planning and creative testing help refine the approach.
What this means for audience targeting.
Bring interests, location, job roles and life stages into a coherent audience plan. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Match the moment
Shape creative and campaign objectives around how people use each platform.
Keep learning
Review audience response and creative performance, then refine what runs next.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
A social encounter can create the familiarity that makes an outdoor message recognisable—and the curiosity that leads someone to search for your brand later.
Connect with Search & AIWhat we look at together
Audience reach and frequencyCreative engagementCampaign-driven enquiriesMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Audience targeting: your questions, answered.
How is an audience plan built across social platforms?
Begin with the customer and buying context, then assess available location, interest and professional targeting options. Platform audience definitions differ, so the same label does not always describe the same people.
Can a brand use its customer list for targeting?
Only where the brand has the appropriate permission and the platform supports the intended use. Consent, data responsibilities and account requirements must be reviewed before uploading or connecting customer information.
How do you avoid interpreting a narrow audience as better targeting?
Compare delivery, relevant responses and downstream quality where measurable. A tightly defined audience may limit reach or increase costs without improving the business outcome.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.