Choose where and when
Shortlist screens and venue types around your audience, store locations and campaign dates. Confirm inventory and dayparts before booking.
Programmatic DOOH / Proof of play
Proof of play
Understand which digital outdoor ads were shown, supported by network reporting.
Let’s discuss your brief
01 / THE OPPORTUNITY
Proof of play has a role in the bigger picture.
Understand which digital outdoor ads were shown, supported by network reporting.
The goal is not to run proof of play in isolation. It is to give this service a clear job within your programmatic dooh strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
One booking, many networks. We plan across Singapore’s major screen owners so your team does not have to coordinate each one separately. Choose screens near your stores, lunchtime environments or the CBD on weekdays; agree the dayparts and supported contextual signals; then verify what actually played.
What this means for proof of play.
Understand which digital outdoor ads were shown, supported by network reporting. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Change the message with the moment
A rainy-day offer when it rains; a breakfast ad in the morning. Agree the creative variants, signal source and supported activation rules before launch.
Pay for what plays
Agree the buying basis and reporting requirements up front. Proof-of-play records establish which ads ran; audience estimates and business outcomes are reviewed separately.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
Outdoor builds physical presence. Coordinated social and search activity gives interested customers a way to recognise the brand and continue the journey on their phones.
Connect with Search & AIWhat we look at together
Proof of playPlacement and daypart deliveryNetwork-reported audience estimatesMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Proof of play: your questions, answered.
What information does PDOOH proof of play provide?
It records ad playback according to the selected network’s reporting format. Available fields and reporting cadence should be agreed before booking; reports may differ between networks.
Is proof of play the same as audience measurement?
No. Playback evidence establishes delivery, whereas audience estimates address potential exposure. Neither alone proves that a particular individual noticed an ad or purchased.
How should playback reports be used in a campaign review?
Compare reported delivery with the agreed screens, schedule and formats. Review discrepancies with the network and keep delivery validation separate from any business-outcome analysis.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.