Choose where and when
Shortlist screens and venue types around your audience, store locations and campaign dates. Confirm inventory and dayparts before booking.
Programmatic DOOH / Cross-network planning
Cross-network planning
Coordinate outdoor buying across networks with one campaign plan rather than separate supplier conversations.
Let’s discuss your brief
01 / THE OPPORTUNITY
Cross-network planning has a role in the bigger picture.
Coordinate outdoor buying across networks with one campaign plan rather than separate supplier conversations.
The goal is not to run cross-network planning in isolation. It is to give this service a clear job within your programmatic dooh strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
One booking, many networks. We plan across Singapore’s major screen owners so your team does not have to coordinate each one separately. Choose screens near your stores, lunchtime environments or the CBD on weekdays; agree the dayparts and supported contextual signals; then verify what actually played.
What this means for cross-network planning.
Coordinate outdoor buying across networks with one campaign plan rather than separate supplier conversations. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Change the message with the moment
A rainy-day offer when it rains; a breakfast ad in the morning. Agree the creative variants, signal source and supported activation rules before launch.
Pay for what plays
Agree the buying basis and reporting requirements up front. Proof-of-play records establish which ads ran; audience estimates and business outcomes are reviewed separately.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
Outdoor builds physical presence. Coordinated social and search activity gives interested customers a way to recognise the brand and continue the journey on their phones.
Connect with Search & AIWhat we look at together
Proof of playPlacement and daypart deliveryNetwork-reported audience estimatesMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Cross-network planning: your questions, answered.
Why coordinate PDOOH buying across networks?
A shared brief helps align locations, timing, creative and reporting rather than treating each supplier booking as a separate campaign. Network capabilities and availability still need individual confirmation.
Will every outdoor network accept the same creative file?
Not necessarily. Screen dimensions, formats, duration and approval processes can differ. Confirm specifications for the selected inventory and adapt assets before trafficking.
Can cross-network reporting provide deduplicated audience reach?
Do not assume it can. Reporting methods vary, and a combined playback total is not deduplicated audience reach. Any cross-network audience methodology needs to be agreed explicitly.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.