Map the handoffs
Audit existing platforms, account ownership, customer touchpoints and the gaps between campaign activity and follow-up.
Marketing Technology / Google marketing platforms
Google marketing platforms
Connect Google Ads campaigns with GA4 and Google Tag Manager. We support account setup, conversion measurement, tracking checks and ongoing campaign optimisation.
Let’s discuss your brief
01 / THE OPPORTUNITY
Google marketing platforms has a role in the bigger picture.
Connect Google Ads campaigns with GA4 and Google Tag Manager. We support account setup, conversion measurement, tracking checks and ongoing campaign optimisation.
The goal is not to run google marketing platforms in isolation. It is to give this service a clear job within your marketing technology strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
Useful technology. Clear responsibilities.
We start with the journey, then configure the tools around it. HubSpot supports customer relationships; Google, Meta, LinkedIn and TikTok support campaign activation and measurement; SharePoint supports team collaboration. Conversational chat carries enquiries forward, while UTM governance keeps campaign links consistent.
What this means for google marketing platforms.
Connect Google Ads campaigns with GA4 and Google Tag Manager. We support account setup, conversion measurement, tracking checks and ongoing campaign optimisation. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Set up and connect
Agree the scope, configure access and workflows, connect supported integrations and test events and lead handoffs before launch.
Manage and improve
Run agreed campaigns, review data quality and lead journeys, and refine workflows with documentation and team handover.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
Search and social create demand. Marketing Technology connects that attention to forms, conversations, CRM workflows and usable reporting. MIP is the separate intelligence layer that helps interpret agreed campaign data—not a replacement for your CRM or advertising platforms.
Connect with Search & AIWhat we look at together
Validated conversion eventsLead routing and response qualityCampaign-link and reporting consistencyMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
What your engagement can include.
- Google Ads, GA4 and Tag Manager configuration
- Conversion events and tracking validation
- Campaign management and measurement review
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Google marketing platforms: your questions, answered.
Which Google tools are covered by this offering?
The scope can include Google Ads, GA4 and Tag Manager configuration, conversion-event validation and campaign measurement review. Required access and the specific work are agreed before changes.
Why validate conversion events before reviewing Google reports?
Incorrect or duplicate events can distort reported results. Define the intended action, check the implementation and review consent behaviour before treating event counts as business outcomes.
Is Google account setup the same as paid-search management?
No. Configuration and measurement provide operational foundations; campaign planning and optimisation are distinct tasks. Both can be included where the agreed engagement requires them.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.