Understand the question
Map your offer to the language, needs and intent of the audience—not just a list of keywords.
Search & AI / Google Search ads
Google Search ads
Reach customers searching for what you sell, with focused keywords, relevant ads and landing pages built around action.
Let’s discuss your brief
01 / THE OPPORTUNITY
Google Search ads has a role in the bigger picture.
Reach customers searching for what you sell, with focused keywords, relevant ads and landing pages built around action.
The goal is not to run google search ads in isolation. It is to give this service a clear job within your search & ai strategy, with an audience, a relevant message and a next step that makes sense.
02 / OUR APPROACH
A clear brief. A considered execution.
We connect the question to the right destination. Paid search captures relevant demand; SEO builds useful, discoverable content; AEO and GEO make your expertise easier for answer and generative engines to understand. Landing pages give that attention a clear next step.
What this means for google search ads.
Reach customers searching for what you sell, with focused keywords, relevant ads and landing pages built around action. Before execution, we clarify the objective, scope, access requirements, responsibilities and reporting approach with your team.
Build the answer
Align campaigns, service content and focused landing pages around the questions that matter.
Learn from the response
Review search visibility, relevant traffic and conversion actions. AI recommendations are not guaranteed.
03 / CONNECT THE JOURNEY
The next touchpoint
should feel familiar.
An outdoor placement or social video can spark interest. Search helps a customer explore it. A useful landing page then carries the same promise through to action.
Connect with Social MediaWhat we look at together
Relevant search visibilityLanding-page engagementTrackable enquiries and actionsMeasures are agreed for your scope. Delivery and engagement are not the same as a business outcome.
Bring the learning together with MIP04 / THE CAPABILITIES
From the brief to the next move.
One service, a focused campaign, or ongoing support for your brand or creative agency.
Start with the business question.
Tell us what you want to improve, who you need to reach and what a useful response looks like. We use that context to shape the service rather than beginning with a tool or channel checklist.
Agree on the work.
Define deliverables, account ownership, access, responsibilities, dependencies and reporting before work starts. When another agency is involved, we clarify where each team contributes.
Review, then refine.
Bring the service’s reporting into the wider plan. MIP supports campaign visibility and analysis so your team can decide which questions, creative or allocations to revisit.
Google Search ads: your questions, answered.
How are keywords selected for Google Search ads?
Start with the product, audience and intent behind a query. Separate searches with a likely commercial purpose from research queries, review match types and exclusions, and align each ad with a relevant landing page.
What counts as a conversion in a paid-search campaign?
An agreed action such as a purchase or qualified enquiry, not simply a click. Conversion events and tracking need to be validated before cost-per-conversion reporting can guide campaign decisions.
Is Google ad spend included in the service scope?
Media spend and campaign-management work are clarified separately. Budget allocation depends on the audience, search demand and objectives; no fixed cost per click or enquiry is promised.
LET’S MAKE EVERY SCREEN COUNT
Your next chapter.
Our next conversation.
For ambitious brands and the agencies behind them.